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E-guides / Recommended Reading / Useful Links / Wit and Wisdom

I’m an avid reader. One of my greatest pleasures is talking about good books with friends. The following are books in which I’ve found stimulating concepts, insightful information and helpful instructions. If you’ve read a book that has made a difference in your career or business, please let me know about it.

Recommended Reading 1 / Recommended Reading 2 / Recommended Reading 3

Customers for Life
by Carl Sewell and Paul B. Brown

Learn how to turn a one-time buyer into a lifetime customer by reading this book. Following Sewell's “Ten Commandments of Customer Service” will help you make a path to the Promised Land of profitability.

All Editions
The E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber

The best book I’ve read on how to start and run a small business and do it right. Learn how to turn you business into a “turnkey” operation.

All Editions
The E-myth Manager
by Michael Gerber

This follow-up to Gerber’s groundbreaking book, The E-Myth, applies his principles to management. Specifically, he provides fresh insight into the nature of management and he demonstrates the importance of the entrepreneurial mind-set for achieving success as a leader.

All Editions
Emotional Intelligence
by Daniel Goleman

Provides great insight into how self-awareness, empathy, self-control and other non-intellectual characteristics are the true measure of a person’s potential for success.

All Editions
Working with Emotional Intelligence
by Daniel Goleman

Not many authors can claim to have introduced a new phrase to our vocabulary. Goleman’s original book, Emotional Intelligence, did that. This time he shows how self-awareness, self-confidence, self-control, integrity, communication skills and other competencies are vital for leaders in today’s workplace.

All Editions
Primal Leadership
by Daniel Goleman, Richard Boyatzis and Annie McKee

What role does emotional intelligence (EI) play in leadership? The top author on the subject and two renowned researchers reveal the links between organizational success and the leader’s emotions, energy and enthusiasm. Here’s where you’ll learn various leadership styles that can lead you to success.


All Editions
Give-to-Get Leadership: The Secret of the Hidden Paycheck
by Richard C. Huseman

Are you paying your employees the “hidden paycheck?” If not, they may decide to go work somewhere else to get it. The authors make a strong case for giving employees what they want in order to get what you want from them. But what do they want? There are job outcomes that go beyond pay and benefits that only an employees’ immediate supervisor can give to them. Read this book and you’ll discover the secret of maximizing the human capital already on your payroll.

All Editions
Jump Start Your Brain
by Doug Hall

Take you brain for a wild ride into creativity with a guy who companies like Nike, AT&T, Pepsi-Cola and Procter & Gamble turn to when they want to revitalize products and crank out new ideas.

All Editions
Jump Start Your Business Brain
by Doug Hall

Doug Hall has done it again! If you are faced with the prospect of developing and launching a new product, this is a book you must read. Hall reveals data-driven strategies for doubling or even tripling the odds of success for your new products, services, sales and advertising.

All Editions
Love and Profit: The Art of Caring Leadership
by James A. Autry

A textbook for visionary management. This book will teach you how to be a manager who leads by inspiration, not intimidation.

All Editions
More Recommended Reading, page 2
Recommended Reading 1 / Recommended Reading 2 / Recommended Reading 3
E-guides / Recommended Reading / Useful Links / Wit and Wisdom